Tour Citizens Bank’s New Visual Job Descriptions

Job seekers have longed complain of dull sounding job descriptions on company career sites. And let’s face it, they have a lot to complain about. Most employers just don’t know how to write them effectively. But over the past few years, we’ve begun seeing a renewed focus on the marketing aspect of job descriptions. When I came across the openings on Citizens Bank, I was pleasantly surprised and with their newly revamped listings. The new JD’s are highly visual beginning with an actual employee as the lead photo. Like this one for Personal Banker. Here’s a screen capture of the page itself with my commentary. I connected with Debbie Celado, their Senior Employer Brand Marketing Consultant/VP, and asked her some questions around the project via email. Here’s what she said. What was the impetus to revamp your job descriptions? Our retail bank at Citizens is always working to create a differentiated customer experience. The way people interact with their banks have changed over time

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