Tag: Writing

Writing LinkedIn Recommendations like Yelp Reviews!

I want to start a trend. I’ve had some really great people write LinkedIn recommendations for me. I think all of them are from people I’ve actually personally worked with and had a strong relationship with. The dirty little secret, though, is no one really ever reads or pays attention to these reviews. I mean, no hiring decisions are based on “OMG! Tim’s LI…

The Key to Writing Captivating Job Descriptions in 2021

Read Time5 Minute, 51 Second The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020   Brad Bialy: Matt, the second top segment from…

Webinar: Writing for Recruiters

The best way to connect online is through written content, it’s no different for recruiters.   Did you know you’ve only got 8 seconds to grab your candidates’ attention?   This webinar imparted by Talkpush’s content writer Ivanha Paz is packed with insights that will boost your content crafting skills, and will help you stand out from the competition, attract candidates, and help you…

Tips For Writing WIIFM Copy

When writing copy for a website, brochure, sell sheet, blog post, etc. here are some tips: WIIFM? Most people’s initial thought is to write about themselves/their company…they should write thinking about their audience first. What does the audience want? As they read your material, they are reading to find out what will benefit them (i.e. “What’s In It For Me?”), so let them know!…

How Should I Be Writing for SEO?

Let’s Talk About SEO And Your Content A lot has changed since the dawn of search engine optimization (SEO), but many people still seem to be stuck in the old days when it comes to SEO copywriting. Unfortunately, outdated tactics are not only ineffective, but they can also land you in hot water with search engines. Here are some of the most common questions…

Two Questions To Ask Before Writing A Job Posting

Asking questions is not built into the psychology of our society, and it’s unfortunate really. I mean, you tell me. How many times have you asked your partner or child – “well, did you ask?”  How many times was the answer “no”? Exactly. Social norms have made it weird to ask too many questions of a stranger. We’re all so busy, and questions just…

Writing LinkedIn Recommendations like We Write Yelp Reviews!

I want to start a trend. I’ve had some really great people write LinkedIn recommendations for me. I think all of them are from people I’ve actually personally worked with and had a strong relationship. The dirty little secret, though, is no one really ever reads or pays attention to these reviews. I mean, no hiring decisions are based on “OMG! Tim’s LI recommendations…

The Art of Writing an Inspiring Job Description

How many job descriptions have you read in your life? Go ahead, make an estimate. Many people have read hundreds. How many of these job descriptions did you feel were inspiring? How many helped you understand what is special about the company or the job itself?