Tag: WIIFM

Tips For Writing WIIFM Copy

When writing copy for a website, brochure, sell sheet, blog post, etc. here are some tips: WIIFM? Most people’s initial thought is to write about themselves/their company…they should write thinking about their audience first. What does the audience want? As they read your material, they are reading to find out what will benefit them (i.e. “What’s In It For Me?”), so let them know!…