Tag: summer brand camp

Meet the 2014 Summer Brand Camp Counselors

Each year we are lucky enough to have a whole team of disrupters and innovative restaurant industry folks to help us with the planning and execution of Summer Brand Camp. We couldn’t be more excited to have this group help us take Summer Brand Camp to a whole new level. Without further adieu please welcome our 2014 Camp Counselors.

Taco Bell CEO Gred Creed: Traditional marketing no longer works

Marketing in its traditional sense no longer works in the competitive restaurant industry, said Greg Creed, chief executive of Taco Bell. Creed, speaking Thursday at the People Report Summer Brand Camp conference in Dallas, said the term “marketing” is dying out and, in its place, brands are becoming “publishers” and telling their own stories.