Tag: Programmatic

Programmatic? It’s All Geek to Me.

Although technology has become an integral part of talent acquisition professionals’ lives, not everyone is tech savvy. In truth, it can be difficult to keep up with the latest tools and techniques. Fortunately, experts are available to keep you up to speed, and translate tech terminology and processes into everyday language. Programmatic is a term you’re probably hearing a lot lately. You may know…

Appcast Launches Next Generation Programmatic Job Ad Exchange

LEBANON, N.H., May 06, 2020 (GLOBE NEWSWIRE) — Appcast, the leading global provider of programmatic recruiting technology, today announced the launch of Xcelerate – the next generation of its award-winning job ad exchange, Appcast Exchange. Xcelerate is immediately available for use by employers and select recruitment advertising agencies in the United States, Canada and the United Kingdom. Xcelerate offers several upgrades to Appcast’s existing solutions,…

PROGRAMMATIC JOB ADS & RETARGETING: BRING CANDIDATES BACK TO YOUR CAREER SITE

This post was originally published on this site It’s well known in the world of programmatic display advertising that the primary driver of actions from prospects is remarketing. An audience of people who we already know are interested in what we’re advertising (but haven’t taken a direct action) is a great resource that all companies should tap into. Most of us need to see…

Your Weekly Dose of HR Tech: @Job_Adx Smarter Programmatic Job Ad Spend

Today on The Weekly Dose I review the programmatic job ad platform JobAdx. JobAdx is one of a handful of new platforms on the market that talent acquisition teams can utilize to run their own digital job advertising. So, first I probably need to explain a little about what the heck is ‘programmatic’ advertising.“Programmatic” ad buying typically refers to the use of software to…

Technology in Recruiting: How Programmatic Advertising Is Like Billboards (Only Much Better)

Roadside billboards. Most of us pass by them every day, perhaps seeing dozens. You might even be in a market where you see the electronic boards that rotate (usually right before you’ve captured the key message you were intended to receive). While historically recruitment ads have rarely been displayed in this format, given the tight labor market, it’s starting to happen. I can think…

Hot Deal: Programmatic Advertising Model For Jobs

When I say “car salesmen” what pops into your mind? A grease ball, right? A poorly fitted suit, slicked back hair, and a beer belly. I’ll add a creepy mustache for fun, just to really nail the visualization I’m going for here. It’s not the best foot forward, per se, for an industry that has […]

Programmatic Job Advertising: Powering the Next Wave of Recruitment

Something is brewing in the world of recruiting. The air in talent acquisition feels, smells, and tastes like it did 20 years ago when the introduction of the Internet powered a revolution in passive candidate sourcing. This time, the new age will be defined by programmatic technology — harnessing the power of data and software to radically change how jobs are advertised online.