Tag: incentives

Using Incentives to Attract Interviewees — Don’t Miss This Trend

If you are having difficulty getting prospects to interview, join the trend of offering qualified candidates incentives for interviewing or job acceptance. This might initially sound like a crazy idea until you realize that using incentives to attract customers is a proven practice with a high ROI. So learn from marketing and offer small incentives (usually a gift card) for showing up for an…

Paul Hebert explains Acting Our Way to Employee Engagement. Are Incentives the Answer?

I had a short conversation with a friend this morning on the best way to change behavior. It was sparked by the information in a study CVS released yesterday. The study highlights the results of experiments CVS conducted to see what worked best to get people to quit smoking. The study showed greater behavior change when the subject was “penalized” by forfeiting money in…

Pay For Performance

As is usual this time of year, I’ve been involved in lots of discussions of incentive and commission plans–both last quarter as people plan for the new year.