Tag: employer branding
10 Recruitment Terms You Must Know
The recruitment industry has seen a complete transformation in the last few years. If you work in or are related to the recruitment field, you should be aware of the recruitment terms. In this article, I am sharing the top 10 recruitment terms that are commonly used in recruitment operations.
Finally! The Difference Between Recruitment Marketing and Employer Branding
The unemployment rate is at notable low levels of 3.7% as of August 2019. These low rates make competition for talent fierce. Businesses are turning to employer branding to increase their probability of a kill. They perceive a strong employer brand as a necessity for attracting, engaging, and retaining top talent.
5 Tips for Creating a Winning Employer Brand
Today, unemployment is at historic low rates of less than 4%. This makes competition for top talent at historically high levels. The competitive talent market necessitates businesses to become an employer of choice.
5 Steps to Creating a Successful Employer Branding Strategy
Employer brand is the reputation of a company from a potential employer’s perspective. The employer brand is the identity of a company as an employer of choice. Employer brand is what set your company among the best places to work. It’s a means used to generate or attract new workforce and also to communicate with existing employees. Employer brand monitoring is the key to…
The Employer Brand Dilemma
Employer brand is the backbone of any great talent acquisition strategy. However, the advent of social media in recent years has complicated employer brand management.
What Employer Branding Is — and What It Isn’t
Some people still aren’t clear on what exactly employer branding is. Here are the basics to get you started. Employer Branding Is More Than a Tagline
Taking a Look into Walmart’s First-Ever Employment Branding Campaign
Walmart’s Annual Shareholders Week was held in Northwest Arkansas this year. On May 30, it was announced that the country’s largest private employer is launching it’s first-ever employer branding campaign. The most attractive part of this campaign is the message of making college affordable.
PepsiCo: Employment Brands Are Just As Important As Consumer Brands
Quite recently, we came across an article on Marketing Week written by PepsiCo head of employer branding in Europe and sub-saharan Africa, Rebecca Gloyne. In the article, she insists on companies putting more effort in employer branding, something that is rarely done and yet has been the downfall of companies marked as significant players in various industries.
Only 19 Percent of Employees Globally Report Their Experience at Work Matches Their Organization’s Employer Brand
A new survey finds that only 19 percent of employees globally perceive a strong match between how their employer represents itself and what they experience.
McDonald’s will use Snapchat to hire for 250,000 summer jobs
“As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s,” Jez Langhorn, a human resources executive with McDonald’s USA, said in a statement.
Here’s Why Snapchat’s Spectacles Should Be Considered a Serious Recruiting Tool
Snap Spectacles stand right at the vortex of employer branding and user-generated content, making it a unique opportunity for employers to attract talent.
Why These 4 Companies Are Getting Serious About Their Employer Brands
As job seekers become job shoppers, companies are starting to advertise their work cultures alongside their products.
No One is Going to Use Your Career Page (Unless You Read This)
Most career pages are underwhelming. Here’s how to fix it.
3 Ways to Tell Future Hires What You’re All About
IBM’s Bryan Chaney explains how to best portray your company when you’re interviewing job candidates.
The importance of employer branding.
Today, employer branding plays a major role in a companyâs recruitment process. But what is employer branding actually? Employer branding has everything to do with your existing staff and the employees you want to hire in the future.
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