Tag: Campaign

How can a Staffing Company Implement an Employee Advocacy Campaign?

The newest buzzword in the marketing community is employee advocacy.  The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time on various social media platforms in the form of…

Talenthouse Campaign: What Would Berlin Look Like Without SAP?

This post was originally published on this site Did you know that 85 percent of the world’s pet food, 77 percent of its beer, and 78 percent of its food is made and or distributed by SAP customers? Furthermore, in the energy industry, all of Germany’s most successful power suppliers work with SAP solutions. So what would a major city like Berlin look like…

Most Talent Pros Cannot Run a Cool GE Brand Campaign

The alternate title would be: “The Poor HR Pro’s Guide to Figuring Out Employment Brand.” GE’s recent brilliant branding effort centered around “What’s wrong with Owen” is, I believe, getting a bunch of well-deserved press.  Cynics will say that they could also generate brilliance with GE’s gagillion dollar recruiting budget. Maybe, maybe not. But what about the reader of FOT who is grinding away…