Tag: Benchmarks

Social Advertising Benchmarks: 5 Reasons They Are Difficult To Measure

This post was originally published on this site Benchmarks—it’s how we measure the performance of an ad on social media channels and lets us know if our ads are performing good, bad, or ugly. While some vendors have implemented tools like the Forecasted Results Window on LinkedIn to help clients “predict” the performance of social advertising campaigns, many agencies are turning to their historical…

4 Benchmarks and What They’ll Tell You About the Business

Skilled talent is becoming harder to find. National unemployment is at a 16-year low of 4.1%. Companies are competing with one another to provide more flexible and generous benefits packages. And, 61% of the workforce is either actively or passively seeking new opportunities, according to the ADP Research Institute’s (ADPRI) study Fixing the Talent Management Disconnect.