Recruit Top Talent from Universities Using Farmville

Bill Boorman sees the games in life and understands that a game is often the entry point to a life changing decision. And every recruiter needs an entry point to discuss these life changing decisions with top talent. Bill Boorman’ social recruiting techniques have a way of seeming absurd at first before you realize how practical they are. In this video, shot at the SmartRecruiters HQ, Bill Boorman explains how he recruited talent from universities while using – of all things – Farmville.


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