OLX.pl repositions its jobs category

In Poland, Naspers’ OLX.pl has started a major advertising campaign to reposition its jobs category as a place where you can find white-collar jobs. Until now people have associated OLX mostly with blue-collar jobs. The campaign TV and radio spots present 4 different people who inform their interlocutors that they or their mutual friends have found a good job on OLX.pl. Adversaries in disbelief accept…

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