Happiness Means Creativity: One Company’s Bet On Positive Psychology

Cultivating a more positive outlook is a better way of boosting creativity than indulging a tortured genius, according to consultant psychologist and professor Neil Frude who has begun working with ad organization Havas Worldwide London to provide “positive psychology” training to the agency’s staff. It’s all about creating a virtuous circle. “There is a strong relationship between employee happiness and a workforce that is productive, creative, and flourishing,” he says, pointing to lab studies designed to test creativity after participants have been made more and less happy, which shows …

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