Employee Brands Are The Unique Fingerprints of Corporate Brands

As someone who is an active user of social media, I have learned a bit about how to build my own brand online. I set about to be myself, the “real” me in all I write online, and that in itself has helped to create my brand. It’s also given me the perspective to look at how other people build their brands. Some are purely annoying- trying to “sell” me something. Anything. Some people build a false brand and it can be disappointing to learn that they are not who they appear to be. But, for the most part, I think there are many people like me. People who are being genuine with who they are and what they represent.

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