Design an Infographic to Promote Yourself to Employers on Social Media

Landing a good job has never been particularly easy, but in this age when jobs are scarce and require more skills than ever before it can seem all but impossible. Employers are bombarded with resume after resume every day, even when they aren’t actively hiring. When a job listing is posted, that bombardment increases tenfold.

So how do you get your resume noticed in a sea of comparably qualified, equally eager applicants? How do you get potential employers to stand up and take a special interest in you — even come recruiting you before making a job opening public? You market yourself with one of the best tools in the industry: infographics.

Why Use Infographics?

Infographics combine the best of both worlds: images and content. Moreover, they do it in a way that is quick and easy for people to process. This makes it more likely that employers will actually absorb what your skills and qualifications are than they would if they had to read through line after line of plain text.

Ok, So What Should I Include in My Infographic?

This is where things start to get tricky. It’s easy to get carried away when designing an infographic. You want to make sure that the employer understands your full range of unique skills, but you want the infographic to be organized and fluid.

Let’s say, for example, that your dream company is The Jay Group. There are several departments for which you feel you are qualified, and you really don’t care which one you work in so long as you get on with the company. You have experience with ecommerce, packaging, and IT support, and you want to make sure Human Resources knows this.

If you try to pack every skill you have related to each of these departments into one infographic, your resume is going to look rather schizophrenic. A better idea is to decide which department you have the strongest skills in, and make that the focus of your infographic. Then, in the text-only portion of your resume, you can include the rest of your skills and experience.

Another idea, if you really want to include everything about yourself, is to design an infographic that focus on how dynamic you are. For example, you could make a center bubble that says something along the lines of “Dynamic Worker with Diverse Skills,” and then branch off of that with new bubbles indicating each of your skills. Just use caution that you don’t make it cluttered.

What if I Don’t Have any Design Skills?

It is true that an infographic needs to look professional in order to be taken seriously. There are software programs and tools that you can use that makes the process easier, but the good ones can be expensive if you’re only using it for one design.

Another option is to hire a graphic designer. He or she will already have the programs needed to create an excellent graphic, as well as the experience you lack. Hiring a pro can set you back a bit of cash, but it’s usually worth it if it means you’ll land the job you want. Think of it as an investment in yourself.

Of course, you can try to do your own design working with what you have. If you’re going to attempt this, however, you should spend some time looking at professionally designed infographics to get a feel for how they should flow. Don’t try to emulate any one design exactly. Just look at the way each is organized, as well as the effects used. Try checking out some websites that would have examples of other infographics or experience with SEO like Pennsylvania SEO. You can also look other infographic sites for inspiration.

It can be a great learning experience that can add yet another skill set to your resume if you learn to design infographics, but be careful. If you’ve tried your best and it looks more like a middle school project than a professional design, you need to acknowledge that and reach out for help. If you hire a graphic designer, he or she may even be willing to offer you a few tips for next time.

At the end of the day, your infographic should be personal to you and capture the attention of employers. When you have the perfect graphic, post it on your social media sites and get to promoting yourself. After all, if you won’t speak up for yourself, who else is going to?

Leave Your Comment