10 Ways You Turn Off Good Candidates

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1. Your job title is exceptional, and not in a good way.

If it doesn’t match what a candidate would use when searching. What would you enter into a search bar if you were a candidate looking for this job? That’s the title you should use. It might be tempting to use a fun title like Coding Ninja or you might be held to an internal title such Cust Serv Level II but these titles don’t match what candidates type into search bars – and clean keyword matching is key to getting to the top of the results list.

2. Your job title is waaay too long.

While it’s tempting to keyword stuff everything you think a candidate might type into a search bar into your job title, refrain. In addition to the title of the job, the other things that belong in the title are (if appropriate) “part-time”; “night shift’ or “remote,” and/or, if a specific skill is a must, terms such as “CDL” or “Class-B” for driver; or “Python”; Ruby” or “Java” for software developer.

3. You play it close to the vest when it comes to salary, but your competition is completely forthcoming.

If you don’t include

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