The need to be data-driven in business is commonly accepted. Planning and making decisions based on hard truths over conjecture is the day-to-day norm for sales, marketing, product development and customer success functions the world over. Yet, somehow, HR still lags behind its functional cohorts. In a recent research conducted by the Corporate Research Forum, only 7% of enterprises have reached a reasonably advanced level of analytical capability within the HR department. While worryingly low, this does present a fantastic opportunity, especially given the significant influence HR can have with the human capital data assets it owns.