It all starts with a big bang: the laborious and time-consuming exercise that is your annual plan. Once complete, the plan is memorialized and people try to execute against it—even as some data and assumptions become quickly dated, even obsolete.
That’s the problem with this model. Business conditions change, sometimes quickly. External forces such as technological disruptions, market dynamics, new competition, and even global pandemics can appear rapidly to sideswipe your business.
And that annual plan you’ve been executing against? Instantly obsolete.
If we ever needed a reminder that “business as usual” doesn’t cut it anymore, the COVID-19 pandemic has landed that point with undeniable force. So it’s no surprise why more and more businesses are abandoning static planning and opting for modern, active planning models. Because now more than ever, agility is the currency of success.
What Happens to Businesses that Aren’t Agile?
Rob Hull saw the need to fix static planning as far back as 2003. As a frustrated CFO, he sought an alternative to the siloed, manual, and error-prone ways of planning that permeated business at the time. His answer was to found Adaptive Insights, which was acquired by Workday in 2018.
Since then, the pace of
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