What can your employees count on from you in 2021?

What can your employees count on from you in 2021?

At the HR Technology Conference his fall, Marcus Buckingham gave a talk on some new research he did on resilience. It was definitely timely because of the year that is 2020. Also, when you talk to c-suite leaders all will say one of the most sought after attributes they want in their employees would be resilience.

From his research, Marcus found that employees determine how much they trust a leader and an organization comes down to just a few simple things, and one of those major things is not what you hope and dreams are for the organization, but what you can specifically tell employees that they can count on, 100% count on.

We see organizations come out all the time with examples of this:

  • Google said they will not have in-office work until September 2021, but the plan is to bring people back in-office at that point. Concrete date and plan, of course, it might get pushed out again, but at the very least you know you have remote work until September 2021.
  • I’ve seen CEOs come out in 2020 and tell their employees we will not lay one person off this year. For many employees in those companies, that was such a relief to hear.
  • It can be as simple as letting your employees know you will not be changing your benefit plan for the coming year or moving your home office after a merger or acquisition.

Of course, all leaders want to share their vision and dreams. We love aspirational leaders, even if we don’t completely trust them! What all employees want, based on the research, is a leader who will tell them what they can count on moving forward, even if it’s something small.

“I can you this much, for sure…” Then, from a trust standpoint, you move heaven and earth to make that happen! So, the old leadership axiom of under-promise, over-deliver fits really well into the trust dynamic.

Also, don’t make this lame! 

“You can count on me to always tell you the truth!” No, I can’t! That’s a lie right there! As soon as something happens, let’s say talks about acquiring a new company, or having your company acquired, you won’t be able to share anything about that.

“Hey, are we getting bought?” Well, I can’t yes or no to that question, and that’s the truth! No, you’re an idiot who is saying nothing, and now I don’t trust you.

What can your employees count on? 

Sometimes this is the most difficult question to answer because there is way more we can’t count on, then we can. But, if you can come up with those few concrete things, you can leverage that trust a long way.

2020 has shown our employees are not as fragile as we like to believe. For the most part, employees who truly understand the truth of their circumstances are much more resilient than we think. “Hey, 2021, is going to be extremely hard on the organization. We need sales, or we will be in trouble. Everything we will do needs to focus on how to help us sell more.”

Yes, some employees will run and find a new job. But, many more will fight and show their resilience and reward your honesty. At the end of the day, we just want to know we aren’t being lied to and after that, it’s pretty remarkable what we are willing to face and conquer.