Using Your Profile to Attract Candidates

Using Your Profile to Attract Candidates

There has been quite the conversation about company branding in our industry and how this is helping drive candidates into the process. Why Coca-Cola or IBM need a branding team is beyond me, I am pretty sure they are well known around the world, but that is not what I am getting at here. Smaller companies who do not have a budget for marketing sure as hell don’t have money for branding, or do they? Let me tell you a little story, you know I love stories.