The Top 5 Challenges for Recruiters on Instagram

The Top 5 Challenges for Recruiters on Instagram

Just for fun, let’s envision a universe where you have to attract job candidates with nothing but pictures. You can place want ads in the newspaper, or you post a job on Craigslist, and these postings can contain a phone number or an e-mail address, but no other text. How would you let potential candidates know what job was being offered? More than that, how would you convey to potential applicants the value that your company is able to provide them? How many individual pictures do you think it would take to give the prospective candidate a real sense of your EVP and attract the right candidates to apply? This is, obviously, a very exaggerated version of what recruiters are working with on Instagram. Obviously, you do have the option of using text (to say nothing of hashtags) to better define your employer brand, but that doesn’t entirely change the fact that, as a primarily visual medium, Instagram has been and may continue to be somewhat uncharted territory for recruiters. Thus,