The Evolution of the CRM: What is Candidate Relationship Management Today?

The Evolution of the CRM: What is Candidate Relationship Management Today?

What is Candidate Relationship Management?

Candidate relationship management software used to do a single thing: help large companies source top talent ahead of a requisition. It cut time to fill and cost per hire. But, nowadays, with the landscape fundamentally changed – first by the rise of the candidate-driven market and then by the COVID-19 pandemic – a CRM has become a secret weapon. And yet, less than half of the Fortune 500 companies have one. Whether seen as too big of a risk or investment, it underestimates the impact of the top CRMs today.

So, what is candidate relationship management and what can it do for your organization? There are three key components to a comprehensive CRM: sourcing, candidate engagement and recruitment marketing. It was thanks to Avature CRM that:

Mondelez was able to save $5.7 million on recruiting each year Siemens cut time to hire fivefold ABB was able to grow its talent brand index by 10 percentage points in a single year

If you’re interested in fostering relationships with candidates, read on to discover the power of the CRM and how it can help in current times.

Sourcing Automating Functional Tasks

Traditionally, recruiter and

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