Our goal of this series of articles is to illustrate how to double your email recruiting results. The first installment of the email recruiting campaign provided an overview of the digital battlefield that is key to participation in the war for talent. We discussed the speed in which decision are made about your email campaigns and signposted the discussions that will occur in the other five installments in the series of articles on email recruiting. The second chapter is covering why we need a strategy or battle plan for the digital battlefield. Our email recruiting battle plan is being voiced in three parts based on some questions you should ask yourself before designing your email strategy. Part one provided some insights into the persona of the target audience, who they are regarding composition. This time in part two of the battle plan discussion, we will explore the mind of your target audience.