The DNA of an Employer Branding Program

The DNA of an Employer Branding Program

Obviously, Employer Branding (EB) is a key component of any integrated talent acquisition strategy; it is both a long term strategic solution (laying the foundation and long term image in the minds of passive candidates—your ultimate target) as well as an employee retention strategy for current employees. It can be your firm’s much needed “organizational glue”, as I call it. A compelling Employee Value Proposition and EB Program (integrated and fully aligned with your on-boarding/candidate experience, (best-class) HR offerings, professional development, company culture, social media, brand message/internal newsletters, brand ambassador program and “Best Place to Work” awards honors), can be very valuable in the talent hunt and serve as a strategic approach in the war for top talent in 2018 and beyond. As I did at Monsanto, the global Ag bio-tech giant based in St. Louis, you can position the brand message & Employee Value Proposition in your: offer letters, new hire on-boarding