The Best Tool to Track Your Employer Brand ROI

The Best Tool to Track Your Employer Brand ROI

Need a reliable tool to track your company’s employer branding efforts? Look no further than Google Trends. By simply adding the words ‘jobs’ or ‘careers’ to you company name you can track those search trends over time. If you spend money and effort promoting your jobs online this is the simplest way to track how that spend is working from a search perspective.