Creating a work environment that appeals to all the generations found in today’s workplace can be challenging. The companies that truly get it focus their time and energy on maximizing their employee’s potential, bringing everyone to the table, and providing experiences and training that benefit both company and employees.
As I write in my book Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth many companies have realized that the way to get good people is to actually treat them as if they’re good people. Show them that they matter. To do that you need to find out what’s important to them and build that into the business. Age is irrelevant.
There are common desired workplace opportunities and requirements that cross the generations. When it comes to the hiring process, for instance, there are certain expectations that many Gen-Xers and Baby Boomers appreciate and that are regarded as commonplace needs by Millennials and Gen Z. They all expect a strong online presence and evidence that your organization embraces technology. That means a Facebook page, a Twitter feed, and an updated Glassdoor listing. At minimum, a professional career landing page is needed. The online application process needs to be slick and
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