Your company has a reputation among the workforce and your employees, whether you’ve put work into crafting it or not. Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors.
What is Employer Branding?
Your employer brand is essentially how your company is perceived by others, including your current employees. A lot of this comes down to how you’re marketing your company, but it must be reinforced internally to be effective. According to Glassdoor research, 86% of job seekers research company reviews and ratings to decide whether or not they will apply for a job, so if you’ve got a multitude of disgruntled employee reviews, the majority of prospective applicants will pass on your open role.
That’s why it’s important to fine-tune your employer brand and dedicate time and resources to making sure you’re creating a reputation that will attract new employees. Here are the five key benefits of creating a strong employer brand.
1. Attract Top Talent
When job seekers begin their search, they may key in to their search engine, “top companies to work for 2020” or