At Brands for Good — an initiative under the aegis of the global community of sustainable brand innovators, Sustainable Brands — a core belief is that companies can drive mainstream consumer behavior change.
By fully tapping into collective innovation, sustainability, and marketing resources, as well as utilizing a shared set of tools for all partner organizations, participating companies can help lead the way to environmental, social, and economic change.
One of the most powerful tools for improvement is a clear and inspiring company purpose, which can motivate employees and consumers to make important changes. However, as Etienne White, vice president
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