Study Reveals Best Practices for Email Marketing: Stop Sending Your Job Alerts at 2 in the Morning

Study Reveals Best Practices for Email Marketing: Stop Sending Your Job Alerts at 2 in the Morning

It sounds a bit archaic in a world awash in automation and artificial intelligence, but email marketing remains an important and effective component of any digital marketing strategy. In a study by Ascend2 late last year, email placed second, only after a company’s own website, as the most effective marketing strategy.