Previously I detailed the justification for adding Facebook as a sourcing method for passive candidates in local markets. The sheer volume of users and the percentage of time most of them spend using the Facebook provides an abundance of sourcing opportunities. According to Jobvite, 48% of individuals surveyed indicated that they used social media in their most recent search for employment. More specifically, those surveyed mentioned that they primarily used Facebook to browse photos and content to get a feel for the company culture and reputation. So how does one get started in building an online community for a local branch of a larger scale company? There are a variety of methods that can be used to develop your initial audience.