Serena Williams, Reese Witherspoon Share Lessons Learned as Women Entrepreneurs

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Serena Williams and Reese Witherspoon are widely recognized for their amazing talents— Williams as a tennis champion with 23 Grand Slam singles titles, and Witherspoon as an Academy Award-winning actress. Yet both women have been pouring their energy into businesses that are helping to create a more inclusive world.

Witherspoon founded Hello Sunshine, a media company that focuses on female-centered stories told through film, television, podcasts, and books. Williams leads Serena Ventures, which invests in companies that embrace diverse leadership. And, each has channeled her passion for fashion into businesses: William’s Serena and S by Serena, and Witherspoon’s Draper James.

During our global digital event, Conversations for a Changing World, Williams and Witherspoon sat down for an interview with award-winning journalist Soledad O’Brien—an entrepreneur herself as the founder of Starfish Media Group. Here are four takeaways on purpose-driven entrepreneurialism from their conversation.

Prove them wrong. Don’t let others’ doubts about your abilities hamper your motivation to start a new venture. In fact, Williams has flipped that negativity on its head and turned it into personal motivation.

Williams points to her decision to start a fashion line. She studied art and fashion and felt prepared for the endeavor, even when some

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