Report: Job titles, job descriptions and Glassdoor ratings drive higher apply rates

Report: Job titles, job descriptions and Glassdoor ratings drive higher apply rates

Appcast, the programmatic job advertising firm, has just published the findings of its annual Recruitment Media Benchmark Report today. Consistent with Appcast’s 2017 report, they say online job advertising still accounts for roughly 30 percent of overall recruitment budgets. With access to millions of job data points, Appcast was able to analyze over 50 million clicks and 3.7 million applies during 2017 from more than 400 companies who marketed their job ads on a pay-for-performance basis (cost-per-click or cost-per-applicant.) For the first time, the research found a significant correlation between job seeker behavior and unemployment rates by state and function. Specifically, in states and functions with low unemployment rates, recruitment advertising drove fewer applies per ad impression than in population segments with higher unemployment rate—indicating job seekers are becoming more selective in their job searches as the labor market tightens. The impact of this behavior is that