Employers will need to adapt their recruitment strategy in order to attract remote and WFH talent, or they risk paying a heavy price down the road.
I work with some of the largest employers in the world, and got a front-row seat for the great transformation of the last few months. Just a few months ago, many of my customers considered Work From Home an impractical, if not totally impossible option for its line of work. The economics appeared to be set in stone as many of them were keen to show their shareholders a positive return on the significant investments made in office space and real estate. Then came the pandemic crisis, and everything changed. Very quickly companies realized that they had to adapt to the new normal or lose significant market share. And adapt they did. In the past few weeks, we have seen some of the largest employers in the world activate large WFH programs, even in geographies where it was considered hard or impossible to do.*.
The quick wins from shifting to remote work caught a lot of them by surprise (“wow, this actually works”), so much so that many of them have