Real Reason Beyond.com Changed Its Name to Nexxt Comes to Light

Real Reason Beyond.com Changed Its Name to Nexxt Comes to Light

Why in the hell would a well-established company in the employment space randomly change its name from Beyond to Nexxt? Beyond.com is easy to remember and doesn’t fall victim to spellcheck when writing an email or text. Nexxt, with two X’s, on the other hand isn’t so lucky.