PROGRAMMATIC JOB ADS & RETARGETING: BRING CANDIDATES BACK TO YOUR CAREER SITE

PROGRAMMATIC JOB ADS & RETARGETING: BRING CANDIDATES BACK TO YOUR CAREER SITE

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It’s well known in the world of programmatic display advertising that the primary driver of actions from prospects is remarketing. An audience of people who we already know are interested in what we’re advertising (but haven’t taken a direct action) is a great resource that all companies should tap into. Most of us need to see a product or service at least a few times before we finally decide to pull the trigger, and that’s no different with candidates completing an application for a job.

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