Perengo Applies Adtech to Transform Recruitment

Perengo Applies Adtech to Transform Recruitment

SAN FRANCISCO (PRWEB) JULY 17, 2018 As the US economy nears full employment, competition is fierce to hire the best talent. Recruiters, often using spreadsheets and other tools to manage their job ad campaigns, are manually posting job ads in different formats across a variety of online channels. The result: recruitment costs are increasing while returns on employment ad spend are often disappointing. “Today’s typical job seeker might engage with job ads at 15 different, context-driven touchpoints throughout the day, and across various digital channels. It’s a tall order to expect a human to design, deploy and manage an effective recruitment campaign that reaches such a candidate at the right time and via the right channel,” said Mike Kofi Okyere, founder and CEO of Perengo. “That’s where we come in.” To streamline and accelerate the recruitment advertising process, and give recruiters granular control over their advertising spend, Perengo has launched a suite of new tools that