A strong career site is critical to the success of your hiring process. The most engaged job applicants take the time to research and apply to open roles via company career sites, rather than simply clicking “apply” on job boards. This is because motivated job seekers are eager to learn more about potential employers, the opportunity their open roles present and whether or not they’re truly a fit before applying.
To excite top talent about joining your team, you need engaging career site content that answers the “What’s in it for me?” question for job seekers. Your content should outline your company history, benefits, career growth opportunities and other key information job seekers take into consideration when applying to open roles.
Whether or not you’re actively hiring at this time, maintaining a top-notch career site is an ongoing process. If you’re looking to fill open roles immediately, a strong career site can help you capture the attention of millions of job seekers currently seeking new opportunities. And even if your team isn’t hiring at this time, an effective career site can help you build a pipeline of talent for future open roles.
In this playbook, we’ve outlined best practices to