I was speaking to a group of HR pros and leaders recently and this 50-ish-year-old guy says this to me, “Tim, I hear you telling everyone we should be texting candidates, but my candidates don’t want me to text them!”
What I really say: “If you are in talent acquisition today and you are not texting candidates, you should be fired!” I actually do say that and believe it!
Here are the candidates who would prefer you text them about a job:
- Non-binary people
- White folks
- Black folks
- Every color of folks
- LGBTTQQIAAP individuals
- Chinese (but use WhatsApp)
- Young people
- Old people
- Middle-aged people
- All kinds of verts
- People who want a job.
Here are the people who don’t want you to text them about a job:
- People who put tin foil on their head because they think the government is reading their minds
- People who want to be ‘off the grid’ and don’t own a cell phone.
So, I said come sit next to me you fine fellow and tell me who are these candidates you speak of that don’t want to be sent a text message about those awesome jobs you have?!
He said, he works with “professionals” –white collar folks–and his candidates expect a “high-touch” experience. They would find it impersonal if I were to text them. They expect (again) “professionalism” from me, and text messaging isn’t professional.
No, but wasting their time is completely “professional” (I just thought this, I didn’t say it out loud–I wanted to help)!
Here’s the thing that the data is really clear on…most people in the job market, who are willing to listen to your job pitch, are fine with you reaching out via text message. You will have some who don’t prefer it, but you can’t classify those who don’t want you to send them a text message by age, sex, or profession. It’s a very specific thing and a very rare thing in today’s age.
You’ll find that the same number of people who hate when you send them text messages hate your phone calls, or hate your emails, or hate your InMails, or hate your Facebook messaging, etc.
I don’t believe that there’s one type of candidate that doesn’t want you to text message them. All of my own testing has shown that every type of candidate on a percentage basis actually prefers text messages. But, test it out on your own, measure your response rates and then tell me I’m wrong!
FOT Note: We here at FOT like to think we get talent and HR at a different level. At the very least, we are probably going to have a different take than the norm. So it made perfect sense to ask Canvas to be an annual sponsor at FOT, where they’ll sponsor posts like this one, allowing FOT contributors to write, without restriction, on all things related to using new and innovative ideas in recruiting, like using text messaging to interview candidates. If you find yourself thinking, “Hey, I should really look into Canvas!” then go do it, I think you’ll love the technology!