Every recruitment team should be skilled in using Facebook jobs. It’s free, your candidates are there, and it increases productivity metrics like Time to Hire and Cost Per Hire.
Facebook Jobs is a powerful tool for a simple reason: popularity. The platform offers recruiters a vast talent pool with 1.6 billion users daily. To put it in perspective, LinkedIn has 310 million monthly active users and Indeed has 250 million. Your candidates are already on Facebook, so it makes sense to connect with them where they’re already spending a huge chunk of time. It also allows you to capture passive job seekers, as well as people who already like your brand.
Its accessibility makes it a referral booster — even if you reach people who aren’t interested in your job offer, they can easily share it with somebody who is. Did we mention it’s free? All you need is a Facebook Business Page. Posting jobs on Facebook increases conversions, since it makes it easy for candidates to research your company by looking at your profile and applying with a few clicks. 37% of candidates won’t apply if they can’t find information about the company.
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