How Zappos and Southwest Airlines Build Job Applicant Communities

How Zappos and Southwest Airlines Build Job Applicant Communities

Note: This post originally appeared on Inc.com, where Hireology co-founder and CEO Adam Robinson is a regular contributor.

In light of the Covid-19 pandemic, many employers across the country have had to temporarily pause hiring. While nobody knows how long Covid-19 will impact the employment market, it’s still important to prepare for future job openings to avoid starting from scratch once hiring picks back up.

One way to prepare your team for hiring down the road is by building a talent community or talent network. Through such a community, interested job seekers can fill out a simple form to let you know they’re interested in joining your team. Once you have their contact information, you can let prospective applicants know about job openings as they come up, and share other company updates such as awards and employment milestones.

As an example, consider Southwest Airlines. Due to the decline in air travel as a result of the Covid-19 outbreak, the Southwest Airlines careers page doesn’t have any immediate job openings listed at this time, but the website does include an option to join the Southwest Airlines talent community.

Once prospective applicants click on the link to join the community,

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