While COVID-19 is first and foremost a human tragedy, it’s also having an unprecedented impact on businesses worldwide. We’ve heard from many of our customers about what they’re doing to weather this storm. One thing we’re hearing again and again is the importance of agility and resilience.
Even under more normal circumstances, agility is a defining characteristic of businesses that can better anticipate what’s coming, act quickly when faced with change, and more decisively respond to the demands of customers, market shifts, and competitive threats. Now, agility has emerged as the essential defining attribute of organizations able to respond to this crisis and chart a new, resilient course for the future. Put another way, organizations that operate with agility are better suited to get through this pandemic and its impacts.
We know businesses everywhere are doing their best to operate under these historically extreme conditions. It doesn’t help that most of them weren’t equipped for what we are now facing, particularly when it comes to how they plan for what’s to come. In fact, three out of four finance executives admit their planning processes simply have not prepared them for economic and geopolitical disruption of any kind, let alone the