With the recent release of our annual Recruitment Marketing Benchmark Report, it’s a great time to reflect not only on all the insightful data that the benchmark report provides but how to best leverage it to improve recruiting outcomes.
While the temptation is to take pricing guidelines (in the report, we cover average cost per click by state and by industry/function) and apply them directly to recruitment media buying, it’s important to leverage this data in the context of your own data. To accomplish this, you must first baseline your data and use the metrics you’ve tracked, measured and calculated to understand how to leverage this benchmark data in conjunction with your own.
You cannot improve what you do not measure. Benchmarking your recruitment data allows you to know where you stand against the rest of the market, which will help you identify both areas for improvement and a method in which to track your own progress.
There are many reasons to benchmark your recruitment marketing metrics but first you should understand what comparisons you need to make:
Compare your (past) Data to your (present/future) Data
Identify if bidding up or down impacts your volume or quality of candidate Understand if