How Red Banyan Writes Their Job Ads

How Red Banyan Writes Their Job Ads

Evan Nierman, a respected communications expert and founder of strategic communications agency RedBanyan, which has offices in South Florida and Washington, D.C., notes that attracting top talent in today’s highly competitive business environment can be challenging for even the largest organizations with the best benefit packages. Research shows that the quality of a job description can have a dramatic impact on the quality of candidates a company can attract. A poorly written job description can be as much as 50 percent less effective at grabbing the attention of the most qualified candidates. To be effective, a job description needs to be detailed, honest, engaging and well written. It needs to clearly explain the job summary, the candidate’s responsibilities, qualifications and provide clear instructions for applying. It is also important to provide potential candidates with enough information about the company, its culture and core values. A job description is often the first