How L’Oréal USA Is Automating Engagement to Elevate the ‘Human’ In HR

How L’Oréal USA Is Automating Engagement to Elevate the ‘Human’ In HR

Setting Up Shop

While effective recruitment means using technology to improve processes and transform the candidate and recruiter experience, it can be hard to know where to start. Avature sat down with L’Oréal USA to understand how they are automating engagement to drive efficiency and build more meaningful relationships with candidates over time. Edward Dias, Assistant Vice President, Recruitment Intelligence & Innovation at L’Oréal USA, a top employer worldwide, shares his insights and best practices.[1]

To kick things off, we recognize that automated engagement is still, for many, an abstract concept and that we need to define its parameters within Avature capabilities. Automate engagement with Avature by:

Automating your workflows, using a wide variety of triggers and conditions that can be very granular. Engaging candidates by both email and text, which can be personalized for each recipient. Sending marketing campaigns to your entire database on a regular basis to promote your employer brand and keep top talent up-to-date Taking talent acquisition to the next level with drip campaigns that send follow-up content automatically based on candidate behaviors e.g. ignore and response rates.

These measures are critical to engaging and nurturing a relationship with candidates over time without draining your recruiters’

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