How Is a Job Ad Exchange Different from Posting on a Job Board?

How Is a Job Ad Exchange Different from Posting on a Job Board?

Individual job boards are self-contained ecosystems. Each job board will post the job, record clicks, track how much has been spent on a job and/or in total, may track how many “apply clicks” have registered on the site, and so forth. It’s the very top of the funnel view. The challenge is that very few job boards can see down the funnel to understand if the clicks they are sending are turning into candidates, and if those candidates are quality candidates. Typically, once a year, they may request from you a “hires” report. Unfortunately, by that time there is little a job board can do to improve the quality of candidates they are sending.

Job boards view their responsibilities quite simply – take the job, make sure it gets into their site with other jobs, and try to show it to candidates who might click on it. On the other side, you are somewhat stuck with what you get – too many, not enough, all wrong, or just right.  

Job boards can’t see what is happening on other job boards or on your ATS. If one of your jobs is driving a lot of clicks or candidates, it might also

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