There is little doubt that the internet is a real game changer. Being chock-full of information and communication channels, it is an invaluable tool both for job seekers and employers. Consequently, searching for suitable positions is not what it used to be just a decade or two ago. Newspaper ads for openings are practically obsolete as they have been replaced with online listings. Not only that: Computers and algorithms initially scan applications instead of human beings.
Technology plays a vital role in our lives and impacts our job search in the most profound way. First of all, electronic applications have become a norm. Large volumes of them get sent to employers who sometimes do not even take the time to acknowledge them. Due to rising competition, getting noticed is more difficult and requires some legwork. Moreover, there is no shortage of excellent websites that feature job postings.
Literally millions of them show up online every day on job boards and search engine sites such as Indeed.com. While LinkUp.com, for example, lists jobs directly from company websites, US.jobs has verified nationwide postings. Naturally, self-employed people and freelancers follow a somewhat different strategy. They mostly look for gigs on booming online hubs such as Upwork.
Also, more specialized and niche online services like Media Bistro now match various types of professionals with clients and employers. Here, one can discover jobs that are not available on other, bigger websites. So, regardless of whether you are lawyer, private tutor, or a web designer, you should be able to capitalize on the fact that job opportunities abound. And sometimes, they can even come your way instead of you chasing them.
Key to success
However, success in the online job market does not come easy. You have to establish a solid online presence in order to spark attention. A bulk of recruiters utilizes Google and LinkedIn to find talent, no longer paying for job board or talent databases. Some companies go an extra mile and carry out a Google screen process for every single application.
For aspiring employees, it is important to know how this process plays out. Namely, digital tools rely on keywords and nouns to deliver results to recruiters, meaning that resumes that have these elements in place have much more chance of generating interest. So, in case you are not familiar with concepts such as search engine optimization and Google ranking, it is advisable to educate yourself.
The bottom line
Resumes and cover letters are still important, but they are not read on paper anymore. Besides, hiring managers and HR people tend to take a brief look and go through a summary of work history. They pay more attention if the resume or cover letter is customized and well-crafted. That brings us back to the popularity of networks in the league of LinkedIn that allow us to create summaries nice and easy.
Furthermore, these burgeoning online ecosystems give job seekers another indispensable asset, the social proof. This term refers to endorsements, testimonials, and recommendations that validate your skills, abilities, and expertise. Talent hunters perceive these signals as valuable telltale signs and base their hiring decisions upon them.
Hitting the mark
Online profiles of candidates speak volumes about their competence and contain more information than typical resumes. What employers want to see is the value that one can bring to the company. Therefore, it is crucial to note that on the internet, everyone is a personal brand. Those who make the most of this can rise above the competition.
What is more, it pays off to adjust the aim instead of shooting in the dark. In other words, targeted applications tend to yield better results than spray-and-pray tactics. That is why some experts argue that job hunting has turned into company hunting. Of course, this kind of approach calls for thorough research: A candidate must run a background check and get to know the business, its values, culture, and mission better.
After all, it is possible to learn more about the business today than ever before. Everything is at your fingertips and contacting people is not an issue. It is all about building relationships and making your online persona stand out from the rest of the crowd. Finally, one similarity with the traditional ways of finding a job is that you still have to make an impression and convince someone you are the right fit for the position.
Name of the game
The way we search for jobs has fundamentally changed. Applications are sent via email and read on a computer screen, while face-to-face interviews fade away in the presence of mighty social giants like Facebook. Thus, those who want to land a job and climb up a career ladder must embrace a different approach than the one that proved to be effective in the past. They have to rise to the occasion, be in control of their online image, and get to know the highways and byways of the internet.