Generation Z, born between 1996 and 2010, is the newest generation to start entering the workforce.
Currently, Gen Z accounts for about one fourth of the overall population and is on its way to becoming the most well-educated generation. Gen Z will make up 30 percent of the workforce by 2030. This means that focusing your recruitment efforts and honing your recruitment strategies aimed at Gen Z should be starting now as they make up a bigger and bigger portion of the workforce.
Recruiting for different generations can be tricky, though. Each generation has characteristics that — on the whole — make them unique. With unemployment at the highest it’s been in decades and the pandemic significantly impacting the workforce, Gen Z is rising up in one of the toughest times in modern history. It’s a defining moment for this generation — but it’s not the only thing that defines members of Gen Z.
What Gen Z characteristics will help them during this time? And how can recruiters use this information to reach them? Let’s look a bit closer.
Gen Z Characteristics Driving Workplace Success
Despite the number of obstacles, Gen Z characteristics and values are driving these young
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