Jobiak’s CEO and founder, Venkat Janapareddy, recently appeared on Chad and Cheese as part of the top HR podcasts’ Voices series, which features some of the most influential figures in the recruitment industry.
In his last couple of appearances on the podcast, Venkat discussed the importance of salary estimates, SEO job descriptions, and, most recently, how the battle between Indeed vs Google for Jobs (GFJ) will affect recruitment marketing & job posts moving forward.
In this segment, Venket goes over something that is still a mystery to many: Google schema requirements and why they’ve been detrimental to GFJ’s growth and experience.
The Problem with Google Schema Requirements
One of the major issues discussed in this episode (beginning at the 7:00 mark) is Google schema requirements.
As Chad points out around the 6:30 mark, most companies and businesses aren’t able to get their jobs onto Google for Jobs themselves. They lack the resources, knowledge, and tech to be able to understand and satisfy the Google schema requirements and follow them well enough to get their jobs seen and clicked on.
The Google schema requirements are a big
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