Google for Jobs (GFJ) launched in 2017 with the goal of creating the go-to platform for job postings for employers and employees alike. This is a Google product, though, so similar to Google’s search engine, where the job postings appear on a search depends on the optimization of those posts.
Search engine optimization supports a whole industry dedicated to improving the Google rankings of websites, blog posts and web pages. Much the same, if you want your job ad to appear in front of job seekers in GFJ, you must optimize your job posts.
Also like SEO for websites, there are many Google for Jobs ranking signals to keep in mind when crafting your post. Jobiak engineers have found, “around 19 key ranking factors which […are] improving traffic.”
But which of these 19 ranking signals are most important and most popular to include in your job posting?
In this post, we’re going to go over 6 of the most popular and most important Google for Jobs ranking signals to help you create the best job postings possible for GFJ.
We’re also going to give you tips on how to improve these signals in your own posts with advice straight from
The post Google for Jobs Ranking Signals: The Top 6 and How to Improve on Them appeared first on HR Tech Feed.