Good Leaders Give Bad News, Bad Leaders Avoid It at All Costs.

Good Leaders Give Bad News, Bad Leaders Avoid It at All Costs.

I’m always amazed at how so many leaders can get so far in management without learning one of the basic tenants of management.

It’s this: Good leaders have to give bad news.

Patty Azzarello learned this back when she became the youngest general manager in Hewlett Packard (HP) at the age of 33, and she reminded me of this basic management principle recently when she wrote about How Good Leaders Share Bad News.

Strong leaders always show up

Here’s what Patti wrote that got me thinking:

“A strong leader will always show up and will always communicate no matter what the situation, good or bad.

When people are worried, uncertain, or there is bad news, good leaders communicate more, not less.”

This basic management principle may seem simple, and it may also be terribly obvious, but I can’t tell you how many high-level leaders I’ve worked with who got where they were by basically doing the opposite.

I even learned a new term for this from The New York Times this week — “ghost boss” — and they defined it as “a manager who rarely communicates with you and is seemingly never around.”

One of the times that a “ghost boss” makes sure they’re never around is when they have to step up and take on one of the biggest responsibilities a manager ever has to shoulder — telling an employee it’s time for them to go.

Firing a person is one of the toughest and most difficult things a leader/manager ever has to do, but it’s also one of those unpleasant duties that, as they say, goes with the territory.

When it comes to giving bad news, telling someone they are losing their job is about as bad as it gets.

“Managerial avoidance” is something leaders should avoid

I once worked for a guy (let’s call him BB, for the Big Boss) who was a senior executive and had more than 300 people working for him. He had a lot of quirks, but one of the oddest ones was his incessant bragging about how he had never, ever had to fire anyone.

Maybe he thought this proved how skilled he was as a leader, but what we learned about BB was that he had never fired anyone because he always avoided having to do the dirty work himself by making another manager do it — even when it came to firing someone who directly reported to him.

That’s not something any real leader should ever brag about because real leaders need to be willing do the tough stuff and communicate with the people who work for them both in bad times as well as good, as Patty Azzarello always points out.

In fact, anyone who has been a leader/manager for any significant length of time and has never had to fire someone is either, a) lucky enough that they should be playing the lottery, or, b) someone who avoids their managerial and leadership responsibilities when it matters the most.

Yes, “managerial avoidance” is something you see in a lot of leaders, and it can cause havoc in an organization.

A great metaphor for managing people

A few years ago, I read a Corner Office column in The New York Times where the executive they were interviewing had a name for this kind of behavior — “Wilting Plant Syndrome.” The executive’s father ran a nursery when he was growing up, and he always told his son: “Don’t ever walk by a wilting plant. Get water on it right away.”

Here’s how this executive applied that advice to leading and managing people:

“[That advice] sort of stuck with me — you inherently have responsibilities to take care of things. In a nursery, if you don’t take care of those plants, your profits get lost real quickly. You have to weed. You have to water. You have to nurture. Also, you have to take care of your employees in such a way that they do the same…

[I’m] showing my own values when there’s a wilting plant. When I see an unresolved issue, I jump in. When I’m walking around our campus, if there’s some trash there, I pick it up. There’s no elitism here and no detail’s too small. In the landscape crew, it was management by leadership. It wasn’t management by, ‘OK, you guys do this; I’m going to sit back and watch you.’  That style makes me irritated.”

“Wilting Plant Syndrome” is a great metaphor for anyone managing people, because all too often, managers, executives, and HR professionals decide to let a problem linger and don’t take the time to deal with it. Or, they find some way to avoid it entirely. They would rather “walk by a wilting plant” then take the time to jump in and deal with the issue.

Patty Azzarello got into this when she wrote:

“One of the things that set strong leaders apart is that they personally show up in a decisive and intentional way, no matter how difficult the situation is.

There are lots of situations when a leader is faced with not having a happy story to tell. Or they have an outright disappointing story. Or they are unable to tell a complete story amidst a tidal wave of worry and questions.

So what does a leader do in these situations?”

The power when a leader steps up and communicates

That’s a great question — what DOES a leader do when they have to talk to their staff about a difficult, and perhaps even an ambiguous situation that they’re worried about? Here’s what Patti said:

“As a leader, I learned that the regularity of communication is the most powerful part — even more than the content. … Choosing to avoid an awkward, difficult communication may seem more comfortable in the moment (for you), but you are always causing more worry and stress for everyone involved.

Even if you can’t deliver all the news, or if you can’t deliver good news, stand up, show up, and say something.”

I wish this was the way most leaders operated, but you know that’s not the case.

Yes, I’m always amazed at how so many leaders can rise so high and get so far without learning one of the basic tenants of management, and I’m equally amazed at prominent companies that are so badly managed (like Uber under former CEO Travis Kalanick) that you wonder how they even manage to stay in business.

Remember: Good leaders give bad news and know that it’s a critical part of their job. Bad leaders are clueless and try to avoid dealing with it at all costs.

Here endeth the lesson.

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