For HelloFresh, Business Agility Is Always on the Menu

For HelloFresh, Business Agility Is Always on the Menu
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The pandemic has tested the agility and staying power of virtually every organization. But while most restaurants and food service companies have faced challenges, some have discovered opportunities. And they’ve leveraged modern planning to make the most of them.

One of these is Germany-based HelloFresh, which delivers prepackaged meal kits directly to consumers. Founded in 2011, HelloFresh expanded its meal kit delivery service to the United States the following year. Since then, it has become the U.S. market leader and now has a presence in 13 countries on three continents. 

In 2019, HelloFresh delivered more than 280 million meals worldwide. Then came COVID-19, and almost overnight, what had previously seemed a convenient way for busy families to cook meals at home suddenly became something else: a safe and useful alternative to restaurant dining and even grocery shopping. Demand for meal kits soared.

It was clear HelloFresh needed to ensure it could remain nimble and competitive and make informed decisions quickly. “This dynamic environment really requires us to act fast and be agile,” notes Sander van Vliet, manager FP&A at HelloFresh.

Laying the Groundwork for Agility

Fortunately for HelloFresh, the company’s FP&A team had already been laying the groundwork for an

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